The Wealth Advisor
By Sam Lapresse
March 10th, 2026
The estate of Hulk Hogan is pushing back forcefully against a claim that seeks $10 million over the origins of the wrestler’s branded beer business…
A company called Carma HoldCo Inc. filed a claim in federal court earlier this year, asserting that it was instrumental in developing Hogan’s “Real American Beer” concept, only to be sidelined when others allegedly took the project forward without it.
According to the filing, Carma spent months working alongside Hogan on the brand before former executives allegedly “cut them loose” and steered the wrestler toward a more lucrative deal that excluded them entirely. According to the company, former insiders allegedly went behind its back, approached Hogan directly, and moved forward with the project without Carma’s involvement.
The company filed its claim on January 20, accusing the estate of breach of contract and seeking eight figures in damages. But Hogan’s representatives are not backing down. According to court filings, Hogan’s side argued that Carma never had a binding agreement with the wrestling star, never successfully developed a beer product, and possessed no beer-related trade secrets.
